The UK's only specialist in wines from around the Alps
What's so special about the Alps?
Terroir is the union of people and land over generations creating magic in a place. In the Alps we have a very difficult terrain which forces people to extraordinary efforts. This resulted in extraordinary terroirs.
The soil was made by the Alps, the climate is created by the Alps, and stubborn generations built those vineyards year by year, rock by rock.
In the mountains, people were left alone more, history passed through and people could hang on to things. It's why there are so many odd traditions remain and also why so many lost grape varieties were rediscovered in the Alps.
Faced with the intimidating terrain of the mountains, human scale is the only way to make wine. Machines often can't handle it, only people.
Here cutting corners often makes little sense and ecology comes as an evidence.
It makes for very special wines indeed.
Our winemakers are small, usually families.
They're not a number to squeeze, they're people we like and respect.
I've chosen them, obviously, for the quality of their wines. But also because they are thoughtful.
They want their landscape to thrive for centuries to come.
They would like their grandchildren to be able to live from winemaking, should they wish to.
They want their wines to create memorable moments for people around the world.
They make different choices each - organic, sustainable, biodynamic, natural - but they all think deeply about the choices they make, and keep questioning.
It makes for better wines and fantastic company.
I want them to keep making fantastic wines in beautiful places for us and our children after us to keep enjoying.
And once you've tasted those wines, so will you.
Wine is a miracle.
Some of us geek out on it. We like to accumulate knowledge far and wide, analyse it, dive into the details and the texture of wine, the history, the who's who, the big names, the unknown magicians. It's fascinating and there's so much to discover.
I for example love a wine full of texture and minerality that keeps telling a story on the palate. I also love the history of it all, how people moved with vines across the world, full of wrong ideas and still made wine into what it is today.
But it's first and foremost a miracle.
Fruit and yeast and bacteria producing joy.
A fragile one, which we can only try to create once a year!
Wine is made to connect people, made for eating drinking and being merry. Moments of silence, deep conversations and philosophical musings too.
When we eat and drink together, we are reminded that we all have more in common than we think.
So don't worry how to pronounce it, just open a bottle and enjoy.
There's a reason the business is called Alpine Wines and not Joelle's wines - but still, a short bio.
Swiss born Joelle Nebbe-Mornod (hi!) I grew up near Lausanne Switzerland.
Not really knowing what I wanted, I became a physicist and have a Masters in theoretical physics from the ETH Lausanne, Switzerland.
In in 1995 I fell into the burgeoning field of the World Wide Web, involved in pioneering online projects in Switzerland, France, Germany and the UK - from newspaper groups to ecommerce to search engines, back when those things were new. In 2000, emigrated to the UK to put a newspaper group online. 2002 founded an agency. 2006 CTO at Nexus Business Media. If you care, for more, there's linkedin :)
2012, Alpine Wines